What is it?
Creative direction is the artistic process behind developing a vision for advertisements, increasing brand exposure, and assisting in the creative direction for a brand campaign.
How can it help?
This can pave the way to a successful marketing campaign. The way that a company or brand is perceived can be pivotal in their efforts to increase brand exposure. If the creative direction is successful, then the consumer base is more likely to gravitate toward the service, product, or company brand.